
FORD INTRODUCES THE TRUCKLE
Working with Ford's agency partners, we captured the story of rodeo legend and buckle-maker Andy Andrews of "A Cut Above Buckles", and how he crafted the Truckle: A belt buckle that holds your Ford key fob. This beautiful limited edition Western accessory keeps your hands free to work, and makes you look good doing it.
This innovative buckle pays homage to the innovation that created the F-150 itself, when Ford created a truck that was lighter and stronger than anything the market had seen before.
Our team also found creative ways to punch above our weight class and double the quality & output of our modest crew on this production. We also had a blast doing it.
For the full story of how the Truckle was made, check out Ford's article: