UMMC

HERE IN MISSISSIPPI
Play Film

HERE IN MISSISSIPPI

girls3

Mission

HERE IN MISSISSIPPI // :60 TV

Mississippi has a beautiful community full of organic characters and proud locals. Authenticity led the way and allowed the individual charm of each character tell the story.

Process

"Here in Mississippi, giving isn’t just something we do. It’s what makes us who we are." This really became the slogan for our production. We dug deep and extracted the most real performances and honest approaches from our local found talent.

Outcome

Our focus was painting a real picture of Mississippians and the drive they share to move the community forward. “This is Mississippi, and here we care.” is the spirit in which this commercial was created. The director, production crew, cast, agency and client all had a likeminded vision of highlighting the inspiration, positivity and motivation of each community member. This was one of those projects that really feels right, both during production and post completion.