Lincoln represents everything classy in this world. The all-new Aviator is positioned as both a capable luxury auto and a divine sanctuary. The goal was to underscore both through cinematic visuals and aspirational storytelling. Our visual motif was authentic lighting and captivating style. To achieve this we used a special blend of filtration, time of day and vintage lensing. Shot right here in Northern Utah we leaned into the beautiful locations and our trusted back pocket crew.