FORD // IMAGINE

FORD // IMAGINE :90
Play Film

Mission

An authentically charged campaign highlighting the legacy of the Ford truck lineup.

Process

Our process was much different than a traditional automotive commercial. We moved very quickly with a smaller A-Unit production team and captured many different moments throughout each day. Our intent was to gather more diverse content in a wide range of scenarios to tell this story. Casting was very specific on this project as we wanted the lineage of the family unit to ring true. We discovered so many similarities in each of our cast members and their stories.

Outcome

Overall we created a campaign that was very much in line the Western United States audience and utilized production techniques that were much more rapid than traditional auto spots. Our project won a Gold Addy for Best Commercial Campaign. This project was rewarding to the sole of our cast and crew as much as anything.